Business Chief US and Canada January 2023 | Page 53

PEOPLE | C-SUITE

Responsible for driving growth and change , the Chief Transformation Officer is the latest addition to the C-suite as business undergoes major change

WRITTEN BY : KATE BIRCH

The C-suite is expanding once more , this time to make room for a new role – the Chief Transformation Officer ( CTO ).

It ’ s a role , like Chief Sustainability Officer , that has emerged in the wake of today ’ s shifting business imperatives , as new priorities emerge , and change accelerates in the postpandemic era .
And it ’ s a role that will likely be a permanent addition to the executive table given the transformation efforts organisations are undertaking to thrive in today ’ s rapidly changing and complex business environment .
That ’ s according to a new CTO report from Accenture and the Project Management Institute ( PMI ).
“ The role of CTO has emerged as a new permanent role at the executive table to assist companies with the complex transformations needed today ,” says Accenture ’ s Global Technology Strategy & Advisory Lead , Greg Douglass , who helps clients achieve high performance through profitable growth , accelerated innovation , organisational agility , and operational excellence .
Enterprise transformation – multiple , technology-powered initiatives While just a few years ago ‘ transformation ’ largely meant implementing new technologies to reduce costs and increase productivity , today ’ s transformations are evolving toward more strategically focused domains and results criteria .
“ In the last few years , the nature of enterprise transformation has evolved , becoming far-reaching in vision and pragmatic in execution ; deliberate and adaptive ; competitive and collaborative ; continuous and scheduledriven ; value-focused and explorative ,” says Greg .
TRANSFORMATION BY NUMBERS
Findings based on a survey of 350 transformation leaders across 25 countries and 18 industries , in a report by PMI and Accenture

70 %

Enterprise transformation projects that fail to meet expectations

95 %

Believe that the Chief Transformation Officer role is critical for transformation

93 %

Believe that transformation offices have a significant positive effect
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