But in a role like purpose , being able to lead authentically and stay true to the power are essential if you want to make sure you get people on board .
What do you consider the most challenging aspects of your role ? The things we deal with in Purpose are highly personal to a lot of people – and having to craft a vision and path forward that requires focus also requires us to say ‘ no ’ to some worthy causes at times . This is the biggest challenge for me – remaining neutral and impartial , even on some causes that are fundamentally important and incredibly worthy but are not aligned to our strategy .
How do you use data in your role ? Data is incredibly helpful for my role . There are various mechanisms that we use now to collect data in a variety of ways that we are continually trying to improve – from aspects of different media monitoring to using our annual talent survey , which asks questions that are affiliated with purpose . We have
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