PLAY | PRIVATE CLUBS
WRITTEN BY : KATE BIRCH
The pandemic has given birth to a new breed of private members ’ clubs where work and play merge , membership and spaces are curated , and community matters
The Reading Room at Carlyle & Co ., Hong Kong
When Soho House exploded onto London ’ s social scene in the mid-nineties , it ushered in a new type of private members ’ club – one that was cool , inclusive , and aimed at the young , citydwelling creative class .
Standing uniquely apart from the somewhat stuffy clubs that have been a London hallmark for more than two centuries , Soho House thrived – and nearly 30 years later is still going strong with 30 locations across the globe .
But now , the private members ’ club concept is in transition once more , and a new breed is born . businesschief . com 75