TRAILBLAZER
The punt paid off with Trendyol reaching US $ 150m within the first 16 months and growing to become Turkey ’ s leading ecommerce platform – evolving from a marketplace to a ‘ superapp ’ by combining its marketplace platform with instant food delivery through its own courier network ( Trendyol Go ), digital wallet ( Trendyol Pay ), and Turkey ’ s leading secondhand C2C channel ( Dolap ). The Trendyol group has seen its valuation skyrocket by over 20 times in the last three years .
This exponential growth is thanks in part to a surge in online buying in Turkey ( 66 % in 2020 ) during the pandemic – but is largely thanks to Mutlu ’ s visionary leadership , hard work , and what she calls having “ the right ingredients ”. “ I ’ ve built my finance skills , I ’ ve built my ability to raise funding from VCs , my ability to understand consumers , my ability to manage people , the ability to write a business plan , the ability to understand operations , to build a supply chain .”
It is this combination of factors that helped Trendyol secure the confidence and dollars of multiple big-name investors , from Alibaba ( now a major shareholder ) to Tiger Global , Kleiner Perkins Caufield & Byers to Softbank – a significant achievement when you consider that just 10 % of VC funding goes to women-led companies .
We founded Trendyol to create a positive impact in the countries we serve . We bring this into action by supporting the digitalisation of our sellers , empowering local manufacturers and advocating women ’ s participation in the digital economy and production
Creating a positive impact in the community It ' s not just Trendyol ’ s substantial growth in the regional and global ecommerce space that is attractive to investors , but its ability to do so while leaving a positive impact .
“ We founded Trendyol to create a positive impact in the countries we serve ,” says Mutlu . “ We bring this into action by supporting the digitalisation of our sellers , empowering local manufacturers and advocating women ’ s participation in the digital economy and production .” And that impact is tangible . Not only has Trendyol won the trust of more than 30 million customers , making it one of the
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