PURPOSE | LEADERSHIP
Sporting dreams for business goals Making it in professional sports is notoriously difficult , and football in the UK is no different . From all the kids playing in academies at the age of 9 , fewer than 1 % make it professional at any level of the game . In the UK , of the 1.5 million youth players , around 180 will make it to the top tier of the Premier League .
While being a pro player for the likes of Crystal Palace was a dream for Forbes , he is the first to admit that he probably didn ’ t want it as much as some of his friends . “ I look back now and realise I can ' t say I dedicated my life to it because my friends who went on to have great careers , there ' s a complete contrast in the way we
“ I like projects that are highly complicated and complex , but where the upside potential is enormous ”
Dean Forbes Chief Executive Officer , Forterro
80 September 2022