PLANET | B CORP
Why becoming a B Corp is good for business
Becoming a B Corp may not be right for every organisation , but for many it is proving a successful way to grow their business and attract top talent
WRITTEN BY : KATE BIRCH
When innocent drinks became a B Corp in 2018 , CEO Douglas Lamont declared on Twitter it was the “ proudest day of my career ” and urged CEOs to sign up to the B Corp movement , describing it as a “ pretty effective way to grow your business , attract great talent , drive up employee engagement , and deepen brand love .”
He ’ s not alone in his thinking . Worldwide , there are now more than 5,000 B Corps – businesses who put as much emphasis on their social and environmental impact as they do their bottom line – and the numbers are growing , fast .
Established in 2006 by non-profit organisation B Lab , B Corp certification is the only certification that measures a company ’ s entire social and environmental performance and is a way for for-profit companies to effectively balance purpose and profit , while also serving stakeholders .
Becoming B Corp certified means you become part of a community that believes business should be a force for good ; and this community – led by 13 regional global partner B Lab organisations – now spans 82 countries , 156 industries , 5,000 + companies , and more than 422,000 + workers .
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