PLANET | B CORP
employees and consumers to demand more , shown us what is possible , and ultimately forced companies and investors to open their eyes .”
Rather than turning away from sustainability , a trend for investors during hard times , the pandemic has propelled ESG investing to new heights with US $ 51bn in net new money flowing into these funds over the past year , more than double the previous year . This is good news for B Corp .
Amy tells Business Chief that while just a few years back investors were wary of B Corp , the opposite is now true with an increasing number of traditional equity firms coming forward , either to certify , get their portfolio certified , or help improve their impact . The same is true of other traditional companies .
“ We are now at an exciting stage , with more mainstream and traditional brands embarking on the B Corp journey . Companies like innocent drinks are known for having impact and sustainability embedded within them so becoming a B Corp is a no-brainer ; and they use the process of certification to
Amy Bourbeau with her team at Seismic
Meet the UK ’ s first-ever B Lab consultant Amy Bourbeau , Co-founder and Chief Impact Officer , Seismic
Amy is Co-founder and Chief Impact
Officer at Seismic , a sustainability advisory that is home to Europe ’ s largest and most experienced team of B Corp specialists , including the first-ever B Leaders . With more than 100 + collective years of sustainability experience and 30 + collective years of B Corp experience , they use the B Corp framework to help businesses prosper by becoming increasingly impactful and influential forces for good . Amy started working as the UK ’ s first B Corp Consultant in 2015 and has been committed to helping the community grow ever since . She works closely with B Lab , co-creating and delivering the B Leaders training programme . Amy has supported hundreds of organisations on their sustainability journeys , with clients including innocent drinks , Avon , Sipsmith , Seedlip , Gousto , Lily ’ s Kitchen , Piper Private Equity , and PZ Cussons . Seismic ' s vision is to have helped 10,000,000 people to work for a positive business by their fifth birthday .
88 September 2022