PLANET | B CORP
We need to score 25 more points on the B Corp assessment by 2025 . It is not going to be easy … a lot of it is continuous improvements – listening , learning , assessing , and acting . We are all agents here . There ’ s no silver bullet .
Sam Galsworthy Founder , Sipsmith Gin
However , Ben acknowledges the importance of that methodology in offering a structure for improvement . “ For our business , the methodology or framework forms a large part of the value of certification – it gives us a yardstick to measure ourselves by . And that ’ s important , because when we looked at what it was going to take to be more ‘ business for good ’ we were flawed by a simple question – ‘ how much good is good enough ?’.
“ Certification gives us a basket of measures as to what ‘ good enough ’ looks like and provides us with targets and ideas to enable us to stretch and get better each year .”
Joanna Gluzman , Chief Sustainability Officer at PZ Cussons concurs , explaining that B Corp is valuable for two things . “ It gives you a framework and a structure , and the certification gives you a rubber stamp to show you are definitely doing what you say .”
And that ’ s really the point of B Corp , it ’ s a journey rather than a destination – the framework works as a business management tool to help companies become more intentional and to improve .
“ It ’ s meant to be hard , because it ’ s meant to motivate you to do more ,” says
Amy , explaining that once the assessment is complete , companies identify implementations to improve their impact and ultimately their score .
“ While it ’ s a huge achievement to reach certification , this is just the start of the journey , as companies work hard to maintain their performance , and then continuously improve on it ,” she adds . “ We find that B Corp is the best framework for helping to engage organisations , whether they go for certification or not . It ’ s inspiring to see the change that B Corp can have in helping businesses to shift their values , priorities , and impact 180 degrees .” innocent is a case in point . While the drinks business certified in 2018 with a 92.5 score , significantly over the 80 points required , it has since used B Corp as a tool to continue to improve , achieving a staggering 105 points upon re-certification in 2021 . innocent used the framework to ensure its expansion plans were undertaken in a responsible and impactful way , including the building of a carbon-neutral factory
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