Image : Qualtrics ©
Prioritising people far from straightforward Implementing a people-first culture might sound relatively straightforward but , to succeed , it requires a unique set of skills that not all leadership figures possess .
Being able to show an understanding of employees ’ needs is crucial , as is recognising that not all your staff will be motivated by the same things .
Nawi highlights that her aforementioned “ genuine passion for people ” has been invaluable , and adds that CPOs must have a track record of strategic leadership , strong interpersonal skills and a deep understanding of how to foster company culture .
Leading with empathy is another important attribute raised by Anas , who says HR teams must create a community of belonging for employees .
“ This means asking employees how they are doing , what they need to be successful , how can you help ,” she continues . “ By asking , you are demonstrating that you heard and understood their unique needs and are there to support them . This creates a deeper connection with team members and has a positive impact on loyalty .”
Meanwhile , Nawi is unequivocal in her belief that it will soon be considered the norm for companies to employ CPOs , but emphasises this should be more than simply a box-ticking exercise .
“ They need to be positioned as a key driver in the company ’ s structure and operations ,” she says .
Anas points to a Qualtrics report published earlier this year , in which 72 % of HR leaders said their senior executives were now more focused on the employee experience than prior to the pandemic .
She adds : “ I expect to see companies prioritising the CPO role , especially as more realise that , without their people , there isn ’ t a business to grow .”
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