TECHNOLOGY | GENERATIVE AI
For the discerning C-suite executive , it has been practically impossible to escape the AI conversation in recent months . There remains little to no doubt that artificial intelligence is set to play a pivotal role in the way companies are run in the months and years ahead , with the only question concerning just how quickly it can be integrated into everyday business practices .
Clearly , the intent from leaders is there . A recent study carried out by Accenture found almost three-quarters ( 73 %) of global companies are prioritising AI over all other digital investments , with an immediate focus on improving operational resilience in an unprecedented environment . What ’ s more , IBM research has shown a similar proportion of CEOs believe gaining competitive advantage in future will depend on who has the most advanced AI capabilities .
That ’ s exactly why multinational organisations have been investing so heavily in generative AI , recognising the need to stay ahead of the curve . Tech giants including Microsoft , Google , Meta and Nvidia , as well as consulting behemoths like PwC , have already spent billions of pounds between them on the emerging technology .
However , almost three in five ( 59 %) US workers say the pace at which their employers are adopting new digital tools is not fast enough , according to a report from EY , raising questions over the urgency being shown by most businesses .
76 September 2023