TECHNOLOGY | GENERATIVE AI
Rosenberg ’ s firm belief is that companies had little option but to quickly jump on the bandwagon to stay competitive .
This momentum , says Manthey , combined with the countless benefits offered by generative AI , meant it was inevitably factored into transformation strategies . “ Generative AI can turbo-charge innovation ,” she adds . “ Everything from implementing personalisation to interpreting data sets becomes quicker , easier , more reliable and better in quality .
“ Because the technology is applicable everywhere , from employee engagement projects to client work , the devil really is in the details . Having the expertise to know where and how to implement it to see the greatest benefit is the key .”
Rosenberg goes as far as to call generative AI “ overhyped ”, but is unequivocal in his assessment of its importance .
“ It is , without a doubt , one of the most transformative pieces of technology we ’ ve seen in the last 10-20 years ,” he declares .
Taking digital transformation to the next level Neither Rosenberg nor Manthey are surprised by the speed at which businesses across the globe have embraced generative AI .
The former points to the popularity of the aforementioned ChatGPT , which took the world by storm following its launch back in November , acquiring a million users within just five days . It now has more than 100 million monthly active users and generates almost two billion monthly visits .
Balance key to generative AI implementation CEOs , CTOs and plenty of other leadership figures have been keen to point out that their companies have been working on artificial intelligence projects for years , while the technology itself has been around for decades .
However , its meteoric rise over the past 12 months has , unsurprisingly , resulted in all manner of questions surrounding cybersecurity , regulation , transparency , ethics and privacy . businesschief . com 81