LIFESTYLE | BUSINESS TRAVEL
United Airlines Polaris Business Class
We will see more evolution in the next 10 years , some of which has already started
Vik Krishnan Partner and Leader of the Travel and Aviation Practice at McKinsey & Co The luxury travel evolution goes on Luxury travel purists will be pleased to hear not all airlines are bidding farewell to their first-class offerings .
In Europe , Air France and Swiss Air have sought to enhance their superior seating , while demand remains high in regions like Asia and the Middle East .
Dubai-based Emirates increased its firstclass capacity in the pre-pandemic years and showed further intent in 2022 by introducing an improved menu from its award-winning team of chefs , a champagne and caviar experience , and a ‘ cinema in the sky ’.
But perhaps highlighting these examples of first-class investment is rather missing the point . Luxury air travel will continue to evolve , as it always has done , and customers will still have plentiful access to a ‘ first class ’ offering in nature , even if not in name .
Krishnan concludes : “ We will see more evolution in the next 10 years , some of which has already started – direct aircraft boarding from lounges , dedicated premium terminals at airports , ‘ on-demand ’ meals , door-to-door premium services and more of a focus on environmental sustainability .”
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