Business Chief US+CAN Magazine April 2016 | Page 17

BUSINESS REVIEW USA & CANADA

“ What is the ROLE AND RESPONSIBILITY of all of us as CITIZENS ? We must do everything we can to reclaim and reimagine THE AMERICAN DREAM and fill the reservoir back up — not with cynicism , but with OPTIMISM . Not with despair , but with POSSIBILITY . Not with division , but with UNITY . Not with exclusion , but with INCLUSION . Not with fear , but with COMPASSION . Not with indifference , but with LOVE . It ’ s not about the choice we make every four years . This is about the CHOICES WE MAKE EVERY DAY .”

6 Annual Meeting of Shareholders
a “ purpose-driven ” workforce . According to Schultz , this is a necessity for Starbucks to truly call itself an ethical business .
“ There are very few consumer brands in the world – products or experiences – that have created both an undeniable customer attachment to the brand while also seeing universal acceptance . And , we take none of that for granted . We have to earn it every day ,” said Schultz . “ In addition to earning our customers ’ trust and respect , we also cannot be a bystander at a time in our nation ’ s history when government gridlock , economic disparity and partisan polarization continue to
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