THE SIXTH LARGEST airline in the US , JetBlue – best known as jetBlue – was incorporated in 1998 and transports Americans to 100 different locations with a fleet of 228 . It is a low-cost airline which has always sought to nurture a reputation as making the experience of air travel as comfortable as possible on a reasonable budget . In the words of David Neeleman , founder of JetBlue , the company looks “ to bring humanity back to air travel ” – a promise which clearly extends to employees . 8