– Tracy Black , SVP of IT

company ’ s supply chain . J . B . Hunt 360 provides transparency into capacity and pricing , allowing realtime freight matching and tracking throughout the shipping process .

“ We ’ re using technology to connect shippers and carriers instantaneously , giving carriers the ability to bid on freight to book at the true market price ,” Black adds . “ The platform has the opportunity to be as much of a revenue-generating segment for the company as some of our asset-based ones .”

As part of that platform , J . B . Hunt has developed a mobile app available to all third-party J . B . Hunt contracted carriers . The app allows drivers and carriers to track and bid on loads . For shippers , pricing transparency is on the rise , and J . B . Hunt is at the forefront .

“ We ’ re seeing shorter lead times and tighter appointment windows , and that ’ s really driving the need for more real-time and overall visibility ,” Black says . “ Precision and timing are essential for planning , and we ’ re leveraging API-based technology to get real-time status updates from our assets and carriers that are holding freight .” The company will soon include supply chain control tower

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