FLOOID
“ The rebrand gave us an opportunity to amplify some of the other things we do ”
MARTYN OSBORNE CEO , FLOOID
been hit harder by the global pandemic . Fortunately for Flooid , because the company serves all retail verticals the work with essential retailers has helped balance the challenges seen in other retail sectors . “ We knew that some of our clients would be hit harder than others ,” Osborne admits , “ and this situation has certainly presented challenges .” On the plus side , convenience and supermarket operators “ have fared better and they ’ ve innovated their way through it .”
One benefit to Flooid has been an uptick in its customers ’ decision making . Even customers who have a tendency to “ dibble around a bit ” have sharpened their courses . “ We ’ ve seen a big acceleration of things like self-service and mobile payments within the supermarket area . We ’ ve seen some really quick decision making that would normally take months , and it ’ s been done in weeks .”
Build the platform , not the product One of Flooid ’ s strengths is that despite a broad portfolio that takes in pricing management , promotions , loyalty schemes
342 April 2021