DENTSU AEGIS NETWORK
Max Cheprasov , Chief Automation Officer , explains why developing an AI and automation strategy is essential to modern enterprises ’ future
14
D entsu Aegis Network prides itself on being a company with a talent for innovativethinking and being thoroughly in-tune with the technological zeitgeist . When we last spoke with the global marketing group which operates in over 145 countries , we learned how a highly client-centric approach was defining its mission to introduce digital transformation and lay the foundations for a next-gen way of operating . Despite the discussion occurring at the height of the COVID-19 pandemic , Dentsu Aegis demonstrated the confidence and optimism that only great teams guided by visionary leadership can achieve under such duress . Now , we revisit the company to explore one of the prevailing tech trends in modern business : artificial intelligence ( AI ) and automation .
Having spent six years ( 2011 to 2017 ) as Senior VP and Head of Operations and Technology at iProspect – a wholly-owned subsidiary of Dentsu Aegis – Max Cheprasov took on the role of Chief Automation Officer for Dentsu Aegis Americas in November 2017 . Considering himself a “ digital native ”, Cheprasov says that his transition into the role was a natural one and
AUGUST 2020