Business Chief US+CAN Magazine August 2020 | Page 142

COLOTRAQ
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Far from it , he soon realized : “ When it comes to the whole as-a-service concept , where does the rubber meet the road ? It ’ s in the data center !” For COLOTRAQ , the effect has been that the lower value , high churn business did reduce as small business clients moved to the cloud , but that was good news . Its biggest market is now among mid-market to large enterprises as well as the providers of services over IP , such as VoIP , UCaaS , IaaS and a host of services driven by technologies like IoT or blockchain . Large enterprises do tend to favor a hybrid approach : good news for COLOTRAQ , which is uniquely placed to help them navigate these waters .
For 21 years COLOTRAQ has been pitching digital transformation , virtualization and outsourcing . Suddenly the arrival of a global pandemic has meant that instead of a phased introduction , corporations are faced with an urgent need to move to a distributed workforce and off-prem systems as an immediate survival strategy . As an example , he cites telecoms : “ You ’ d be surprised at the number of organizations that still retain PBX systems : we are seeing an unprecedented take-up of UCaaS .” For 10 years COLOTRAQ has maintained its core systems including its DCITRAQ platform in the cloud so it experienced no disruption whatever when lockdown came in .
Many businesses were totally unprepared for the pandemic . One of COLOTRAQ ’ s biggest projects currently involves digitizing a large law firm ’ s entire caseload and building an enterprise portal enabling them to virtualize all the complex information that litigation requires , work on the case and present it at a Zoom
AUGUST 2020