Business Chief US+CAN Magazine August 2020 | Page 21

no future in staying the same ” certainly rings true .
As well as its robust internal collaboration , Dentsu Aegis also prides itself on working well with other companies which share its vision and mission . With regard to the company ’ s pursuit of automated superiority , Cheprasov highlights FortressIQ , Catalytic and
UiPath as essential partners : “ We used Catalytic ’ s AI-enabled platform to design an automated RFP ( request for proposal ) workflow , in combination with NLP and ML ( machine learning ). As a result , we reduced the time it takes to compile the initial draft of the response from two weeks to just several minutes . Our most recent project with UiPath

EXECUTIVE PROFILE : Max Cheprasov

Title : Chief Automation Officer Company : Dentsu Aegis Network Industry : Marketing & Advertising Location : New York
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As Chief Automation Officer at Dentsu , Max Cheprasov leads the Automation COE on a mission to “ Elevate Human Potential ”. Dentsu , with its 65,000 + employees , is a global media and digital marketing communications company focused on innovating the way brands are built . The COE harmonizes Operational Excellence with AI and Automation to create the never-before digital exoskeleton for the enterprise .
Max has 20 + years of experience within the Digital Economy , specializing in digital transformation , operational excellence , and AI-powered automation . Prior to his current role , Max served as the Senior Vice President of Operations , PMO , BPO , and Technology for iProspect between 2011-2017 . Max holds an MBA degree from JWMI and professional certificates from Stanford University , MIT , and PMI , among others . businesschief . com