Business Chief US+CAN Magazine August 2020 | Page 24

DENTSU AEGIS NETWORK
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SOPs , compliance and training . Using FiQ ’ s artificial neural network ( ANN ), NLP , and ML models , in combination with advanced computer vision ( OCR ), we automatically mined , modelled and documented data for over 2,200 processes in five months with just two people operating the system .”
On the subject of automation , Cheprasov is evangelical about its growing importance , not only for Dentsu Aegis but for its clients and modern business generally . “ Automation is just a natural evolution from operational excellence ,” he explains . “ Traditional operational workflows are no longer sustainable ; the workforce is changing rapidly , yet very few global companies are ready to manage their workforce with people , bots and AI working side by side .” He asks every company to consider the subject of advancing technology seriously ; it is an aspect of business which is both exciting and intimidating – staying on top of it and processing the large amounts of data accessible requires automation integrated into every process . It was because of this that Cheprasov formulated his seven-year roadmap . “ It ’ s in response to client demands for
AUGUST 2020