MSU FEDERAL CREDIT UNION
BENJAMIN MAXIM , ASSISTANT VICE PRESIDENT OF DIGITAL STRATEGY & INNOVATION , DISCUSSES HIS ORGANISATION ’ S DIGITAL TRANSFORMATION APPROACH AMIDST COVID-19
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SU Federal Credit Union was founded in 1937 to help members achieve financial success and stability following the Great Depression . It has remained dedicated to that same mission for more than 82 years . Its mission statement is simple : providing superior service while assisting members and employees to achieve financial security , their goals and ultimately , their dreams .
Benjamin Maxim is the Assistant Vice President of Digital Strategy and Innovation for the Credit Union . Maxim is well aware of the importance of leading in the face of the COVID-19 pandemic . “ It ’ s vital that you ’ re a strong communicator and offer transparent messaging ,” he says . “ Given the situation , people are concerned and uncertain , and they need someone to speak to them with confidence , understand their fears , and try to alleviate their worries . During times like these , it ’ s also important to continue to invest in technological advancements as these allow the organisation to continue to move forward .”
AUGUST 2020