MANUFACTURING materials has gone up , resulting in a decrease of profit margin for traditional manufacturers — and a smaller budget for research and development . According to Thomas , G . I . Sportz has been able to reset pricing to a margin that makes sense to manufacturers , but still provides a price point to the field and dealer that is better than the current 68-caliber pricing .
“ We provide a product that is easier to break — and by doing that , it hurts less to get shot ,” he said . “ The other thing it does is allow us to make a smaller marker , so we ’ ve increased our market opportunity by lowering our demographic to as low as 6-8 year old kids .”
Improving the industry In the future , G . I . Sportz intends to consolidate to become more efficient , as well as execute new plans to help the company ’ s dealer base and customer base . In addition , the conglomerate G . I . Group ’ s Less than Lethal ( or non-lethal ) weapons platform has a high potential for growth in the company .
“ We need to continue to develop products that customers will demand from our dealer base . We ’ ll continue to make paintball better from an entertainment perspective . Outside of cost reduction and launching new products , there ’ s not much more we can do other than just help the industry become stronger and healthier .
“ I think we ’ re at the top of the totem pole on the paintball side ,” said Thomas .
Company Information
INDUSTRY
Manufacturing
HEADQUARTERS
6000 Kieran Saint-Laurent Quebec Canada H4S 2B5
FOUNDED
2010
REVENUE
US $ 150 million
www . gisportz . com 93