TRAVERSING THE TWO-SPEED WORLD
what the future is . The middle level is more resistant , but we ’ re seeing some major initiatives from the top . Everybody needs to get more efficient and embrace technology . Everyone needs to innovate .”
Syntel utilizes a variety of platforms to help its clients depending on the focus of their transformation . For a UK bank , for example , Syntel has spent the past 18 months helping to manage its existing platform whilst simultaneously launching a digital element to make it mobile-first . The idea , Rakesh says , is to reduce complexity .
“ They had a branch service model which didn ’ t work with the digital service model , and the latter has the advantage of giving the bank the ability to accept customers from anywhere . With this new digital process in place , the client began to see the average age of customers drop because they were suddenly attracting millennials , which they didn ’ t previously because they were focused on the branch model .”
Syntel thrives on helping companies to bring in younger customers , also aiding a large credit card company to move from a plastic wallet to a digital one , and assisting an online payment business to almost move backwards and into the lending industry . Rakesh is more than aware that trends shift , and every company needs equal attention , meaning that Syntel too much keep ahead .
“ Our business is a reflection of our clients ,” he says . “ We are having to keep up and stay ahead so we can deliver to our customers and ensure we ’ re able to invest in new areas , like developmental platforms and building skills more easily with better technology . We ’ re doing dynamic development and are empowering people with more and more abilities . There ’ s a number of moving parts in our business , and we have to constantly innovate to combat the digital disruption our clients are seeing .”
It is this individual dedication and attention to detail which helps Syntel to attain and retain its ‘ customer for life strategy ’, the system by which the company chooses and nurtures clients . Rakesh admits that he is careful with who he and his team pick , because the business wishes
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