TRAVERSING THE TWO-SPEED WORLD
to show value to every patron , and that only comes if Syntel truly can help : “ Sometimes we have to say ‘ no ’ if we know we won ’ t be able to deliver ,” he says . For those who are chosen , Syntel ’ s work is all about keeping companies relevant to their own customers by assisting them in their transformative journeys .
“ We invest in them ; we spend
biggest number ’, there ’ s no trust . If I say ‘ this is my base rate and everything else is delivered flexibly to you ’, that creates much more potential and heightens the relationship level . It builds trust ; you invest in
“ Our business is a reflection of our clients ”
– Nitin Rakesh , CEO and President of Syntel
a lot of our capital investing with our customers ,” he says . “ It ’ s a relationship-driven approach , aligning our goals and objectives to theirs and taking a long-term view . These are basic elements of a partnership .
“ How do you align incentives and objectives with the customer ? If someone comes in for a consultation and I say ‘ I don ’ t care about the outcome , I just want to make the those relationships and bring in the right talent . This is how we align our incentives and objectives with theirs , and that goes a long way .”
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