THE IPHONE 7
function , or video calling , yet the iPhone is considered the gold standard for all of these things .
While other smartphone companies have emulated some features developed ( if not created ) by Apple , the iPhone remains unique . Rather than selling and running many models at varying levels of quality and complexity , Apple releases just one at a time and continuously works on it . Updates to both the iOS and the handsets can be irksome , but the iPhone is like a much-loved game franchise for which one has to invest not only in new games , but newer consoles , in order to support the attachment to that brand .
The iPhone is a behemoth which cannot be overcome , and no amount of derisive AirPod memes will make a jot of difference to sales of the iPhone 7 . Monopolization or not , Apple is unstoppable . Perhaps deservedly so .
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