CHRISTMAS COMMERCIALS ‘ The song ’
CHRISTMAS COMMERCIALS ‘ The song ’
THE MULTINATIONAL TECH giant ’ s products have saturated the world gradually since 1976 , and show no signs of stopping . Its advertisements tend to be simple – because why complicate such clean , famed branding ? – yet impressive . 2014 ’ s holiday commercial , known as ‘ the song ’, cleverly illustrates the idea of giving your loved ones something thoughtful rather than costly , whilst advertising both the MacBook and iPad .
The commercial shows a young woman discovering a vinyl recording of an elderly relative singing a song to her husband , to which she adds with her own voice and guitar playing , creating a duet with the aid of her laptop . On Christmas morning , the older woman discovers an iPad awaiting her and plays the song , reacting with absolute pleasure . With a touching theme and no dialogue , the commercial is sure to be a future classic .
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