REMINGTON HOTELS
“ One of the strategies I deployed was putting all these essential but non-differentiating processes in a commodity situation ”
– James Clent , Chief Information Officer , Remington Hotels and Ashford Hospitality
simplest task , he says . Non-core processes such as accounting , communications and HR were outsourced . “ My entire accounting process has moved to Oracle cloud . I have no desire to have that internally – it is not the business I am in . I can do it better and more reliably in a cloud environment . So , one of the strategies I deployed was putting all these essential but non-differentiating processes in a commodity situation .”
That done , he was able to turn his attention to the core , revenue and reputation generating processes – the processes that improve the margins at the hotel while maintaining the high level of service and equity value in the property . “ First and foremost , we have to apply analytics to make sure we have the optimized price setting to get the best RevPAR out of our hotel . We built an analytics environment based on Google Analytics , which is completely flexible . We have terabytes of data that we collect from multiple sources round the country and from our hotels , and push that into an analytics model that can ramp up when we are running
102 December 2017