Business Chief US+CAN Magazine December 2018 | Page 78

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DAIMLER

Selling over three million vehicles in 2017 , Daimler has gained 2.2 % share in the North American market . With a number of respected cars , trucks and motor cycle brands under its umbrella , the business has become the largest truck manufacturer worldwide , delivering financing , leasing , fleet management , insurance and mobility services , which are utilized by 20mn users worldwide . Whilst the US is the largest market in the world for Daimler Trucks , the company ’ s increased focus on connectivity , autonomous driving and digital tools has seen it turn its attention towards the establishment of electric vehicles to support its growing market base . Its restructure as part of its “ Project Future ” has also seen Daimler also partner with Chinese tech giant Baidu to gain an edge over competitors . www . daimler . com / en DECEMBER 2018