107

In August 2009 , two of the oldest entertainment companies – Walt Disney Company and Marvel Entertainment – entered into a US $ 4bn acquisition deal , in which Walt Disney Company acquired Marvel Entertainment . “ This transaction combines Marvel ’ s strong global brand and worldrenowned library of characters with Disney ’ s creative skills , unparalleled global portfolio of entertainment properties , and a business structure that maximises the value of creative properties across multiple platforms and territories ,” commented Robert A . Iger , president and Chief Executive Officer of The Walt Disney Company . “ We believe that adding Marvel to Disney ’ s unique portfolio of brands provides significant opportunities for long-term growth and value creation .”

businesschief . com