“ I am impressed with how our associates have responded to the introduction of new technologies ”
— Ty Tastepe , Chief Information and Digital Officer , Altar ’ d State
The ongoing COVID-19 pandemic has led to changes in customer behaviour which Altar ’ d State is responding to . “ We ’ re emphasizing our digital investments but we ’ re continuing to invest in our stores as well . We care very much about the experience we provide to our guests in our stores , and that will continue to be a key component of our strategy . So it ’ s a balancing act between our digital and physical presence .” That balancing act dovetails with the company ’ s strategy to be present wherever its guests shop , to provide a seamless experience across all touchpoints . “ That includes both our direct channels and third party channels . We ’ re deploying technologies to provide single visibility to our inventory in a near real-time mode and manage orders across the ecosystem , both direct and indirect channels . That enables us to offer capabilities like buy online , pickup in store .”
Such innovations stand the company in good stead to thrive in the new normal , leaving Tastepe to conclude that the future is bright for Altar ’ d State . “ We weathered the storm as well as can be expected and even launched our wedding brand in the middle of the year during the pandemic . We will continue to listen to
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