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Under Taylor Swift ’ s soft dream-pop façade is a shrewd businesswoman who knows how to craft a brand . Her social media presence is at once aspirational and relatable , mixing images of travel and her enviable # squad with personal cat photos and retweets that show appreciation for her fan base . Swift is also especially notable for her adept use of Tumblr , even picking up on inside jokes and showcasing the importance of understanding social media platforms and the differences of the audiences they attract .

chief of the weight me ma n of geelse sful e to ne .

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