Business Chief US+CAN Magazine February 2016 | Page 28

KATY PERRY
Twitter : 81.3 million
TOP 10

KATY PERRY

Twitter : 81.3 million

Last we come to Katy Perry , pop star and Twitter queen supreme . While full of the requisite promotional material , her feed is on the more personal end of the spectrum and written with a distinct voice — even if she has a social media team at the ready , the impression of her tweeting her personal thoughts to her best friends is strong . The key to ruling the Twitter universe is clear — stay true to your brand and true to your fans , and you ’ ll go far .
28 February 2016