– Robbert de Klerk , CEO , Humphrey Bogart Estate

he claimed . When asked whether he had ever quit booze , Bogart , the original leader of the legendary Rat Pack ( Frank Sinatra took over after Bogart ’ s death ), quipped : “ Just once , and it was the most miserable afternoon of my life .”

He passed away in 1957 , but ‘ Bogie ’ never died . Not really . He lives on in his peerless performances on-screen , through his seemingly eternal influence on popular style and culture , and , more recently , he ’ s with us in spirit – specifically , Bogart Spirits .

“ Our main goal is to keep his legacy alive ,” says Robbert de Klerk , CEO of the Humphrey Bogart Estate . “ We do it through a variety of initiatives , such as our annual film festival in Key Largo , our re-boot of his Santana Films production company , and our social media presence . We also do it through licensing and partnerships for products that have an authentic connection to his legacy . Bogart was closely associated with loving a good drink , so a partnership in the alcohol business is a natural fit for us . It ’ s why seeing Bogart ’ s iconic image on a bottle of liquor still

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