– Robbert de Klerk , CEO , Humphrey Bogart Estate

LEARN MORE AT : HUMPHREYBOGART . COM for example , that would exist for a year or two , and we would be out of the market in that category . Any other brand would say , ‘ we ’ re not interested ’. We wanted to build our own brand . And when you ask a partner to build a brand with you , and to invest in doing it the right way , they need to know that you ’ re committed for the long term .”

So , having spent a prolonged period scouring the industry for a collaborator who shared their vision , the Bogart Estate went top-shelf . A partnership was inked with billionaire Patrón Tequila co-founder John Paul DeJoria and his company ROK Drinks , which is led by UK entrepreneur Jonathan Kendrick . The ROK website bears

14 February 2018