HELLO , AND WELCOME to the February 2018 edition of Business Chief .

This month , we feature an exclusive interview with Robbert de Klerk , CEO of the Humphrey Bogart Estate , who discusses how the legend of Humphrey Bogart ’ s love for Scotch is kept alive through Bogart Spirits . Entering the UK and US markets , the company has seen consumer demand increase exponentially , leading the business to acquire its own distillery and also move premises .

Innovation has been essential for any business to remain competitive , but the emergence of digitisation has seen the need for companies to completely overhaul traditional ways of working . Conrad Fritzsch , Mercedes-Benz ’ s Director of Digitalisation , Marketing & Sales has supported this view , and explains why people as much as technologies are the true drivers of change , where a customer-led approach is now the number one asset for any business .

“ In the past ( at Mercedes-Benz ), often we built things because we can . Technical things , more driven by innovation , more driven by what us as engineers can build . Now we ’ re trying to find out what our customers want today and tomorrow ,” he says .

Building on this subject is our look at the main challenges companies face with retaining talented staff , with commentary from a number of industry experts . Following on from this , Business Chief looks at how operational risk management has developed in recent years and what we can expect in years to come . On top of all this , we look at what Oregon ’ s largest city , Portland , has to offer local businesses . Additionally , we look at a recent New York Stock Exchange list , highlighting the top 10 largest initial public offerings of recent times .

Enjoy the read ! www . businesschief . com www . bizclikmedia . com

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