Business Chief US+CAN Magazine February 2018 | Page 8

LEADERSHIP & STRATEGY

WHISKY BUSINESS :

BOGART

SPIRITS

“ The problem with the world ,” Humphrey Bogart once said , “ is that everybody is a few drinks behind .” More than 60 years on from the noir icon ’ s death , Robbert de Klerk , CEO of the Humphrey Bogart Estate , explains his quest to catch us all up

Written by SAMUEL MUSGUIN-ROWE