Kieran Notter , VP of Customer Transformation , describes how the company is helping customers adapt to change and guide service according to their assets

T he beginnings of ServiceMax can be traced to Pleasanton , California , where co-founders Athani Krishnaprasad and Hari Subramanian started a software as a service ( SaaS ) company focused specifically on bringing modern tools to field service technicians , which was a gap in traditional customer relationship management ( CRM ) technology at the time . Originally called ‘ Maxplore Technologies ’, it was rebranded in 2009 to its current name , though its focus and dedication to improving field service management has remained the same . Offering customers an equipment-centric approach built on Salesforce cloud technology , ServiceMax can provide a complete view of assets to field service teams , providing technicians with the tools they need to ensure uptime on critical assets .