Business Chief US+CAN Magazine February 2021 | Page 81

09 Acorns

CEO : Noah Kener

Co-founded by Walter Cruttenden and Jeffrey Cruttenden in 2012 , Acorns was built on a mission to “ look after the financial best interests of the up-and-coming , beginning with the empowering step of microinvesting .” Acorns is ‘ the first company ’ to offer micro investing in the world . Its proprietary financial engine allows its customers to collect change from everyday purchases and invest it into a professionally managed portfolio of index funds “ Simply connect any credit or debit card and a checking account , then spend money like you normally do to watch your portfolio grow with the market . It ’ s easy to get started when you can invest any amount , any time with no commissions or minimums ,” comments Acorns .
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FOUNDED :

2012

EQUITY RAISED : US $ 257mn businesschief . com