Business Chief US+CAN Magazine January 2018 | Page 10

SINCE 2007 , BREWDOG ’ S founders James Watt and Martin Dickie have been on a mission to make the world as passionate about great craft beer as they are . BrewDog disrupted the business world in 2010 with the launch of a pioneering crowdfunding initiative . Equity for Punks ( taking its name from the brewer ’ s flagship ale Punk IPA ) has seen the company raise £ 40m since 2009 , taking more money through crowdfunding than any other on record . Watt and Dickie believe the funds , and the army of 56,000 punk shareholders , have enabled their Scottish craft brewery to scale up without selling out . With almost 50 global bar launches , export into 60 countries , and a new brewery recently opened in Ohio , BrewDog is determined to take the craft beer revolution stratospheric , with Watt and Dickie keen to push the boundaries , put the beer first , champion other small breweries in its venues and invest in people .
And getting the right people to serve up American expansion was key . “ We were searching for someone to head up our USA operations , and as soon as we met Tanisha Robinson we knew we ’ d found our top dog ,”
says Watt . “ The killer combination of her astute business instinct , huge passion for craft beer , and her love of our new hometown Columbus , made her the perfect fit . Our USA launch and expansion is one of the most exciting and ambitious ventures we ’ ve dreamt up yet , and with Tanisha at the helm , the sky is the limit .”
“ It ’ s been a busy few months in my role as CEO of BrewDog USA , and my goal is to have it not slow down !” jokes Robinson . “ We ’ ve officially opened our first US brewery in Canal Winchester along with the company ’ s largest taproom to date ( and first in the US ), DogTap in Columbus .” Ohio is the launchpad
10 January 2018