Business Chief US+CAN Magazine January 2018 | Page 18

LEADERSHIP & STRATEGY

in history . Outdated CSR policies have zero consideration for their real-world impact , existing merely for the purpose of an oversized check and an awkward photo shoot ,” he adds . “ This is a call to arms for businesses to democratize the impact their charitable contributions can have on their community , their people , and the world .”
Of the total , 10 % of profits donated to worthy causes , 5 % will go to charities chosen by BrewDog ’ s Equity Punk investors , and 5 % will be issued to charities chosen by its global team of employees . BrewDog has also committed to reinvesting the balance of its profits back into the
18 January 2018