Business Chief US+CAN Magazine January 2020 | Page 76

REIMAGINING THE CLASSIC CREDIT CARD
TOP 10

CEO

TIM COOK

$ 261.7bn

REVENUE IN US DOLLARS

132,000

NUMBER OF EMPLOYEES
76

10 Apple

CUPERTINO , CALIFORNIA

Apple – founded in 1976 by Steve Jobs , Ronald Wayne and Stephen Wozniak – is an American multinational technology company that designs , develops and sells electronics , software and online services .
REIMAGINING THE CLASSIC CREDIT CARD
Representing ‘ simplicity , transparency and privacy ’, the Apple Card launched in August 2019 . The card has been designed to encourage healthy finance and sits within the iPhone ’ s digital wallet . Its key disruptive feature is its increased security ; when first activated , a unique number is generated and locked within the Secure Element , and it can be regenerated manually . The device number and a unique one-time security code is required with every purchase . Even its physical version has no long card number , no expiry date , no signature and no CVV .
JANUARY 2020