REIMAGINING THE CLASSIC CREDIT CARD
TOP 10
CEO
TIM COOK
$ 261.7bn
REVENUE IN US DOLLARS
132,000
NUMBER OF EMPLOYEES
76
10 Apple
CUPERTINO , CALIFORNIA
Apple – founded in 1976 by Steve Jobs , Ronald Wayne and Stephen Wozniak – is an American multinational technology company that designs , develops and sells electronics , software and online services .
REIMAGINING THE CLASSIC CREDIT CARD
Representing ‘ simplicity , transparency and privacy ’, the Apple Card launched in August 2019 . The card has been designed to encourage healthy finance and sits within the iPhone ’ s digital wallet . Its key disruptive feature is its increased security ; when first activated , a unique number is generated and locked within the Secure Element , and it can be regenerated manually . The device number and a unique one-time security code is required with every purchase . Even its physical version has no long card number , no expiry date , no signature and no CVV .
JANUARY 2020