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No one knows for sure quite how long the pretzel has been around – perhaps since the 7th century – but Auntie Anne ’ s has found a way to make it modern . With a heavy emphasis on social media campaigns and membership benefits , including a rewards app , Auntie Ann ’ s is tapping into the millennial market – 90 % of millenials are using social media . Plus , because of the simplicity of pretzels the company is able to boast that its food has ‘ simple ingredients ’, a desire of more and more young consumers .

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28 June 2016