In a nutshell , critical event management involves helping organizations deal with events as they happen , from active shooter incidents to internet outages . “ Businesses today typically manage critical events in silos that use disparate data sources and unintegrated tools , making it difficult to achieve a common operational view of threats and of the status of response ,” Colado explains . “ A Critical Event Management ( CEM ) platform like ours helps unify this process by offering a combination of real-time monitoring , situational awareness and integrated response and collaboration solutions from a single , enterprise-wide view .” This platform helps businesses to not only keep employees safe , but also monitor potential threats so they can grow proactively across less familiar locations such as emerging markets . Everbridge was founded in the wake of 9 / 11 . It became clear that a tech-based solution was needed to enable communication during critical incidents . “ We saw government agencies struggle to communicate with citizens and businesses ,” says Colado . “ The technology wasn ’ t what it was today , but the event demonstrated that emergency responders needed a technology platform to help them protect the public during a major emergency .”
Everbridge wanted to move away from the existing method of emergency response which largely consisted of a one-way ‘ blast ’ message . Instead , the Everbridge platform allows tailored communication specific to a situation for the specific recipient , through any means , to any location . “ We also incorporate business rules , workflows and logic to enable contextual and effective communications and allow users to verify and confirm delivery
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