“You must understand your customers or consumers and what they see as value . It ’ s then about making sure that each of the different supply points , or nodes of our supply chain , understand which part of that value they need to deliver ”
LLOYD SNOWDEN Business Transformation Specialist , Oliver Wight EAME value chain concept , which is comprised of both primary and supporting business activities and how they can affect the margin . Generally speaking , the ideas and ideals of the generic value chain model still hold true , but as well as the world around us , what has also changed is the way that companies do business and the way that different suppliers engage with one another .
There is less of an emphasis now on interpersonal relationships and it ’ s more about leveraging technology to extract maximum value at the various points in the supply chain .
Lloyd Snowden is a business transformation specialist for UK-based consultancy Oliver Wight EAME , and he feels that value chains are becoming even more important to businesses as they become more savvy and aware .
“ You must understand your customers or consumers and what they see as value . It ’ s then about making sure that each of the different supply points , or nodes of our supply chain , understand which part of that value they need to deliver ,” explains Snowden . “ You then take , with this understanding of the value to be delivered , and push it right the way back through your supply chain , so that each node of the supply chain then delivers that same value back to the customer .
“ The value chain is something that is starting to grow a lot more , because I think more and more companies today are also embracing strategic planning . Those kind of integrated , strategic plans didn ’ t exist in the same way 10 years ago . Because
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