Ana Fonseca , President & CEO
enhanced by the construction of its new data center . “ We ’ re using some out of the box products from key strategic partners , but ultimately the data lake we ’ re creating is specifically for us with our own data and only for our usage ,” explains Chuang . Logix recently implemented an Advanced Reporting for Credit Unions ( ARCU ) system powered by Jack Henry . “ It allows us to create an advanced reporting database ; we take a daily snapshot of all of our transaction data from our core and the analytics team goes to town on it ,” says Chuang . “ They pump our data into a number of AI or machine learningenabled products to derive useful reports of member behavior .”
Adopting new technology to better gather and utilize data is key to Logix improving its member experience even further . “ It ’ s all about helping our members thrive ,” reiterates Fonseca . “ We want to provide them with value and make sure we ’ re offering products that make sense for them . This data is going to help us understand what life stage they ’ re in and what products make
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EXECUTIVE PROFILE
Ana Fonseca , President & CEO
Ana Fonseca is the President and Chief Executive Officer for Logix Federal Credit Union in Burbank , CA , which serves over 202,000 members and has $ 6.2bn in assets . Prior to becoming CEO , Ana served as the organization ’ s Chief Operating Officer and before that , served as its Chief Financial Officer . Ana holds an MBA from The Graziadio School of Business and Management at Pepperdine University and completed the Executive Program at Stanford University ’ s Graduate School of Business .
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