“ The Dunlop SnugBoot is the most comfortable boot I have ever worn ”
— Colin Clark , Marketing Director , USA , Dunlop Protective Footwear
Dunlop is managing the change in its organization by not only digitizing its processes , but taking the data gathered from those processes and democratizing it in order to empower its employees . “ Our new ERP system helps from a sales projection planning standpoint to an MRP planning standpoint to what pellets we ’ re making in what machines ,” lists Clark . “ We ’ ve really advanced , from analog , pen and paper , hallway conversations to having this ERP systems help give us the tools to help fuel our growth .” Steinebrunner notes that “ It makes the data more accessible and visible . We have regular meetings so that we can take staff input and use it to drive efficiency . We ’ re merging our human capital along with all the technology and all the innovative capital that we are putting into the business .” Both Steinebrunner and Clark are thrilled at the employee response to Dunlop ’ s transformation . “ We have employees whose mothers , uncles , grandmothers have all worked here . For them to be enthusiastic about where this business is going , it ’ s amazing . To see a 30 year employee come in and say , ‘ hey this
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