INTERVIEW
MARIA BARTOLOME WINANS
TITLE : CHIEF MARKETING OFFICER COMPANY : KYNDRYL LOCATION : CALIFORNIA , US
business are my passions and I landed on Marketing because it allowed me to utilise both my left and right brain , bringing together art and science . In college , I was not only a business major , but an art major . I love marketing because I can leverage my extensive knowledge of business , while also being able to think openly and creatively .
The opportunities I was given during my time at IBM and my natural curiosity have led me to the path I ’ m on now and there ’ s no better next career step than a once-ina-lifetime-opportunity to help launch a company . The core of my role at Kyndryl is to create a culture centered on our people and growing up in my career at IBM has allowed me to see first-hand how to prioritise people and ensure they are at the heart of progress in everything Kyndryl will do .
EXECUTIVE BIO
Prior to most recently joining
Kyndryl as Chief Marketing Officer , Maria had a 25-year career at IBM , most recently as the tech giant ’ s CMO where she oversaw all marketing professionals and activities across North America , Canada and Latin America . She has held senior global marketing positions in a variety of disciplines and business units across IBM , most notably strategic initiatives in Smarter Cities and Watson Customer Engagement , as well as leading teams in services , business analytics , and mobile and industry solutions . She is known for her work with teams to leverage data , analytics and cloud technologies to build deeper engagements with customers and partners . A native of Santiago , Chile , she served as co-chair of IBM ’ s Hispanic Executive Council and was awarded the ASPIRA Association ’ s Corporate Leadership Award . Equally active outside of work , she is a certified instructor in Kickboxing , TRX and Russian Kettlebells , teaches fitness classes , and has two children .