2000 - 2010
2011 - 2021
2000 - 2010
2011 - 2021
Stores : 16,858 Stores : 32,000
Ethics , health , sustainability and digital dominate the decade . Starbucks begins selling Fairtrade certified coffee , introduces ethical sourcing , debuts its first two Farmer Support Centers ( Costa Rica , Rwanda ), and unveils the industry ’ s first paper beverage cup . Store openings grow seven-times during the decade , across 42 new countries . Having stepped back from the CEO role in 2000 , chairman Schultz returns in 2008 , adopting a new mission statement focused on ‘ inspiring and nurturing the human spirit ’, and upping digital transformation .
Starbucks doubles its stores , with 15,000 + in the US alone , and extends its reach to 80 countries . The company reaches a 99 % ethically sourced coffee milestone in 2015 and opens an ethical coffee farming R & D centre in Costa Rica . Hiring its first chief community officer in 2012 and hires its first chief inclusion and diversity officer in 2020 . On March 18 , 2019 , Starbucks opens its milestone 30,000th store , in Shenzhen , China .
businesschief . com 21