Business Chief US+CAN Magazine June 2021 | Page 389

DRIL-QUIP
is respected so much that if you think we are wrong , we ' re going to listen ’. We default on curious , and we want to encourage our partners to continue to share their ideas and insights .”
Wells believes these goals will pay dividends financially and in the way they impact stakeholders , even though the goals are not explicitly tied to cost-savings or revenue generation .
Digitalization evens the playing field In Wells ’ estimation , digitalization has become an “ equalizer ”, lowering the barrier of entry for smaller , minority-owned , and local suppliers to engage in the oil and gas industry , where once the high level of required capital cut them off . “ With the focus of digitalization , these suppliers are on an even playing field , whether they are a $ 5m company or a several billiondollar company .”
In the coming 18 months , Wells hopes to lean further on digitalization to anticipate customer demands and help shape their futures . Like an athlete , he says that “ when a customer thinks they want something , we start warming up .” That means taking stock of the playing field and assessing the assets of the team to identify strengths and shortcomings to make the best start . “ It doesn ' t mean we ' re jumping into the game . It doesn ' t mean we know what action we ’ ll take , and it doesn ' t mean we ' re committed to doing anything just yet . It does mean that when the customer calls on us , we can move quickly . We can get in the game right away , without any hesitation . Digitalization is the underlying strength that allows us to do that .” businesschief . com 389