LEADERSHIP
shows that they want to produce presold in other countries and other territories , to bring better deals to their Canadian customers .
BR-NA : Does streaming and the Internet have any impact on the ease with which you ’ re able to sell programs to other territories ?
MH : Well it ’ s created another major buyer . One of the benefits of OTT is that where , in TV , there was always a limited amount of shelf space — the broadcaster only has 24 hours a day , seven days a week — OTT buyers essentially have unlimited shelf space . So if you have an offering that ’ s attractive to them , they can deliver it to their customers because they ’ re looking to create more value for their offering to make sure they retain their current subscribers and attract new subscribers .
16 March 2016